Well it is officially fall, and that means (drumroll please)…fall fashion! I know we can’t wait to break out the long sleeves, the sweaters, and all the good stuff that comes with a new year. Even though fall is a great time to be looking your best, the ocean doesn’t go away with the summer sun! Recently we’ve just made some pretty cool shirts which you can check out in the shirts section. We understand that being young usually means not having a lot of disposable income, and the money you could be putting towards a t shirt may ultimately be your ramen budget. But don’t fret, our shirts, unlike some brands, won’t break your bank, are high quality, comfortable material, and 20% of our proceeds becomes a donation to savethewhales.org.
So far we only have a few colors, but hopefully we’re going to make more. We’ve also teamed up with Salty Treasures by the Blondie Boutique, a lovely boutique that specializes in making handmade, recycled, nautical jewelry. They’ve decided they want to help too! So while we’re just starting out, we thought it might be nice to show you some of our stuff, tell you our plan for the future, and perhaps give you a little insight in how to be fashionable as well as sustainable this fall.
Fashion can be so empowering. Wearing things that reflect who you are on this inside, outside is one of the beautiful factors that makes fashion to popular today. In our society , it is so simple to run to the nearest mall and buy cute clothing at a cheap price. But not many think of the ethical price of what they pay for. Fashion has a dark side, one that abuses and takes advantage low-wage workers in foreign countries, and creates high levels of pollution in the environment.
One sure way to shop sustainably and look fashionable is to go thrift shopping, and yes i’m talking Macklemore-esque in nature. By going to thrift shops and Good Will, you are repurposing clothing that otherwise would’ve lived its final days at the bottom of a landfill. Especially now that thrift shopping is trendy, being fashionable, affordable and sustainable has become really easy. While buying from these stores is great, giving to these stores is even better. By donating clothing you don’t use or wear, you are giving someone, even perhaps someone less fortunate than yourself, the opportunity to express their style, and do good for the environment. Its easy to let old clothes pile up, even one’s you’ve barely or never worn, so donating is the perfect remedy for reducing clutter and being charitable, so really everyone wins.
Shopping local is also a great opportunity to be sustainable. By shopping local, you’re buying from small business who could use the money, rather than large corporations. Odds are you’re also getting better quality apparel, since you’re investing in someone’s livelihood. But by shopping small, you reduce your footprint because odds are that small business orders materials locally rather than having it shipped, so the transportation pollution is cut down significantly.
It is also important to know your fabrics. Some sustainable fabrics include bamboo, organic cotton, soy, hemp and lyocell. when purchasing printed clothing, invest in companies that do water based printing, which reduces the amount of chemicals in the dye and in the process.
Investing in brands that care is also important. A lot of companies have policies and goals to be more sustainable. For example, Patagonia, a really popular clothing company, has made strides in using recycled materials and switching to organic cotton. They have also made an effort to invest in Fair Trade Certified factories in India, and Sri Lanka. Patagonia also has a pretty neat policy where if your old Patagonia clothing becomes to worn and it’s time to retire it, you can put it in a box and ship it back to them. Their statement is,
“One of the most responsible things we can do as a company is to make high-quality stuff that lasts for years and can be repaired, so you don’t have to buy more of it.The Worn Wear program celebrates the stories we wear, keeps your gear in action longer and provides an easy way to recycle Patagonia garments when they’re beyond repair.”
There are many other companies out their that are doing their part in creating sustainable, fashionable clothing that work with Fair Trade and treat their workers fairly. So while we’re working on getting our shirts out there with as little impact as possible, you can take the necessary steps to reduce your carbon footprint…even in heels.